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Penalising surreptitious advertising by influencers on social networks
Krchovová, Barbora ; Patěk, Daniel (advisor) ; Liška, Petr (referee)
Penalising surreptitious advertising by influencers on social networks Abstract This academic paper deals with the trend of influencer advertisement and its regulation in the Czech Republic and the European Union. It also evaluates the effectiveness of enforcement in the Czech Republic and presents three different approaches to enforcement abroad, including Czech and foreign self-regulation. The first section of the paper describes the development of influencer advertisement and the form it takes today, emphasizing the remuneration of influencers. Its most pressing problem is the hidden form of advertising and thus it is considered deceptive advertising. The second part focuses on the current domestic public and private law regulation of advertising as applied in the social networks environment and defines the legal status of the participants. The legal regulation in the Czech Republic is based on the European Union law, and therefore the thesis reflects the key concepts in the light of the Guidance on the interpretation and application of Directive concerning unfair business-to-consumer commercial practices in the internal market. After analysis of the applicable law, the main purpose of the next chapter is to define the difference between an influencer's recommendation and their commercial content,...
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Blacklist of unfair business practices used against consumers
Tichá, Sabina ; Patěk, Daniel (advisor) ; Tomášek, Petr (referee)
Blacklist of unfair business practices used against consumers This thesis focuses on the blacklist of unfair commercial practices, which is a designation for an exhaustive list of specific unfair practices which a consumer may face in business relations with a seller and which are prohibited due to their unfair nature. This list forms Annexes 1 and 2 to the Act No. 634/1992 Coll., on Consumer Protection and an Annex I to the Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market. The thesis begins by outlining the European regulation of consumer protection prior to the adoption of this Directive, from the origin of an idea to create a blacklist through its realization in a form of an Annex to the Directive to its implementation into national law in the member states. The blacklist is an integral part of the process of assessing unfairness of commercial practices. It is the first step of the whole process. For that reason, in the second part of the thesis, the reader is guided through the process of assessing whether a commercial practice is unfair and therefore prohibited and the main subjects of the commercial transactions are defined - the consumer and the seller. The following third and main part of...
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Consumer protection in articles of food
VĚŽENSKÁ, Edita
This thesis describes the rights and obligations of consumers who are the part of the international trade. It focuses on consumers protection of the Czech Republic and the European Union. Legislation of the country should be able to ensure food safety. The consumer protection law ensures consumer protection in the Czech Republic and provides help with business practices such as unfair commercial practice. There are also supervisory authorities in the Czech Republic for example the Czech Agriculture and Food Inspection Authority and The State Veterinary Administration. These supervisory authorities supervise food safety. In the twenty-first century more people trade online with less personal interaction. The quality of consumer information and their knowledge becomes very important. The marketing research aims to analyse consumer protection in articles of food and find out the level of knowledge of food law. A research instrument is a questionnaire. The thesis includes a summarization of the work results.
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